NAMMBA and iEmergent promote data and diversity through new joint program DIVERSIFi


NAMMBA and iEmergent promote data and diversity through new joint program DIVERSIFi

Program equips lenders with data to better serve today’s rapidly changing housing market

ATLANTA and URBANDALE, Iowa (May 28, 2019) — The National Association of Minority Mortgage Bankers of America (NAMMBA) and iEmergent, a mortgage data advisory firm, announced the launch of DIVERSIFi, an innovative, collaborative program that leverages data and diversity to help lenders capture and understand today’s rapidly changing housing market. 

NAMMBA and iEmergent created the new program to equip lenders with a comprehensive solution for how to maximize profitability and compete more effectively and efficiently. 

“We’re extremely excited to work with iEmergent to launch DIVERSIFi. A lot of companies want to grow diversity and serve the marketplace. The problem is they don’t know how and where to start. DIVERSIFi solves this by serving as the how and the starting point,” said NAMMBA Founder/CEO Tony Thompson.  

Although there is concern across the industry about a stagnant or shrinking housing market, purchase mortgage opportunity is not only growing, it’s changing. This program helps bring awareness to the growing percentage of diverse households, all of whom will continue to drive household formation over the next two decades. According to iEmergent’s most recent mortgage market forecast, the three largest diverse borrower groups (Asians, African-Americans, and Hispanics) will generate more than $292 billion of purchase opportunity in 2019, which amounts to 24.2% of all purchase dollar opportunity. 

The program will use iEmergent’s analytics and its Mortgage MarketSmart web application, an industry-leading visualization tool that offers robust forecasts, dynamic maps and simple tools. iEmergent’s insight drills down from the national level into local-markets to quantify mortgage opportunity and provide market-segment detail on loan/product type, borrower race, gender, age, income, and ethnicity.  This insight will help lenders compare their markets, find out where they are missing opportunities and determine where to focus their efforts.

The market assessment is only the beginning of the process. Once the analysis is complete, NAMMBA walks lenders through the in-depth market overview, offering unrivalled expertise and a network of the industry’s top professionals. NAMMBA partners with lenders to help them understand today’s market opportunities and provide assistance on challenges like finding and retaining sales talent, sales mentoring and developing diverse-market outreach strategies.

“The mortgage market is ready and in need of a program like DIVERSIFi,” said Laird Nossuli, iEmergent CEO. “We pride ourselves on delivering opportunity-driven data solutions to lenders, and now, with the help of NAMMBA, we can show lenders how to integrate this into a core part of their business.”  

DIVERSIFi’s data-driven approach underscores the fundamental importance of diversity. With the combined expertise in this joint program, lenders will finally have a comprehensive solution to confidently plan out how to seize market share and strategically drive profitability. 

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The National Association of Minority Mortgage Bankers of America is a purpose-driven organization that is dedicated to the inclusion of minorities and women in the mortgage industry who are advocates for sustainable homeownership in local communities. To fulfill its mission, NAMMBA provides programs and initiatives to introduce minorities and women into the mortgage industry, including recruiting, advisory, networking and training for enterprises and individual professionals

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About iEmergent

iEmergent is an analytics and advisory firm for the lending industry. Since 2000, iEmergent has focused on helping lenders anticipate change and prepare for the future. iEmergent’s forward-looking approach is built on accurate forecasts that drill down into every neighborhood and market segment across the nation. iEmergent’s insight is accessible through reports, advisory services, and Mortgage MarketSmart, a cloud-based software solution that uses maps and tools to simplify how organizations access and utilize data.  Lenders of all sizes and types use iEmergent’s insight to build opportunity-driven strategies, structures and relationships that optimize resources, minimize risk and sustain profitability.  

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Tony Thompson


Laird Nossuli, 

iEmergent CEO